We provide our service in two steps:
1. Setup phase, ie DNA mapping.
(Setup is a one time process per product / service. The outcome of the process works as an input to lead finding and activation.)
2. Lead generation, ie continuous lead finding and activation process.
(Lead generation is a continuous process with a monthly running logic.)
Step 1: Setup (DNA mapping)
Together we:
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Define what is the essence of what you do, whose "pain" are you relieving, why should they care about what you offer etc.
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Define the search criteria for your target organizations and decision makers.
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Choose the target markets for the campaigns.
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Compose engaging e-mail messages to your customers using our know-how and copywriting experience from other similar campaigns.
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Prepare the campaign sequences.
Step 2: Lead generation
We run email campaigns on daily basis, on your behalf:
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We find the right prospects, using different sources and automation tools.
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We find contact details of the prospects, running on-demand searches from multiple global sources.
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We set up and maintain automated campaigns to systematically reach out to potential customers. We'll periodically add new contacts and update the messages to keep the campaign fresh and updated.
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We hand you the hot leads. We validate the customer responses, filter out automated replies and outdated contacts and we forward only qualified communication to your team.
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We provide you with weekly reports with a clear overview of the results.